Media
The Transformative Power of Transparent Supply Chains in the Global South
In her powerful SoS.25 session, Madeline Muga, Strategy & Impact Director at Fairtrade Africa, reminded us:
“Transparency is a lifeline” – especially in the Global South, where smallholder farmers and workers are at the heart of global commodity production.
Her keynote highlighted how traceability becomes a tool for accountability and visibility – not just to meet compliance, but to empower those who feed and clothe the world.
Key takeaways include:
- Why transparency starts at the first handshake with the farmer
- How Fairtrade Premiums are invested in food security, education, health, and decent work
- What it means to create purpose-driven, not just compliance-driven, supply chains
- Why the future we choose must be Fair. Visible. Powered.
What questions do you have about building transparent, purpose-driven supply chains?