The Transformative Power of Transparent Supply Chains in the Global South

In her powerful SoS.25 session, Madeline Muga, Strategy & Impact Director at Fairtrade Africa, reminded us:

“Transparency is a lifeline” – especially in the Global South, where smallholder farmers and workers are at the heart of global commodity production.

Her keynote highlighted how traceability becomes a tool for accountability and visibility – not just to meet compliance, but to empower those who feed and clothe the world.

Key takeaways include:

1. Why transparency starts at the first handshake with the farmer
2. How Fairtrade Premiums are invested in food security, education, health, and decent work
3. What it means to create purpose-driven, not just compliance-driven, supply chains
4. Why the future we choose must be Fair. Visible. Powered.

What questions do you have about building transparent, purpose-driven supply chains?