Two Sides of the Same Cup of Coffee

“Coffee improves your mood, but it is also a lifeline.” – Madeline Muga, Strategy and Impact Director at Fairtrade Africa.

In this Beyond Compliance episode, recorded live at SoS.25 in Mannheim, Madeline Muga from Fairtrade Africa and Dieter Overath explore why compliance only works if change starts at the very first mile of the supply chain. From farmer inclusion in certification, training, and advocacy, to the impact of climate, migration, and women’s leadership – this conversation uncovers the real stories behind every cup.

Discover how transparency and traceability can bridge the gap from farm to consumer, and why fairness in coffee, chocolate, or bananas begins with those who grow them.

Listen now and see both sides of the cup.