Episode 2: Certificates – Blessing or Curse?

In this episode, we explore the role of certifications and labels in driving real sustainability. Is a certificate enough to make a company sustainable — or does it take more?

Together with Dieter I am discussing why true sustainability must be embedded across the entire company — from leadership and marketing to the supply chain. Certifications can be a starting point, but they are no substitute for deep, structural change.

We talk about:
🍫 Trailblazers like Darboven, Ritter Sport, and Lidl
🍌 A giant Fairtrade banana in front of Cologne Cathedral
🎖 Dieter’s speech on German Unity Day — and his Federal Cross of Merit
🎯 Why transparency is just the beginning — and how businesses and consumers can shape the transformation together

You can watch this episode with English subtitles!