KPMG Insights: Guiding you through EUDR compliance to create long-term value

The EU Deforestation Regulation (#EUDR) is reshaping how companies source, trace, and verify their global supply chains.
In this interview, Alexander Weißman, EMA Head of Sustainable Supply Chain at KPMG Germany, shares more than 20 years of experience and explains why EUDR is not just an IT or legal challenge — it’s a matter of business continuity, collaboration, and resilience.

We discuss the key hurdles for EU companies, from supplier onboarding to data transparency, the unique challenges across industries such as coffee, meat, and automotive, and how SMEs can close the preparation gap.

Learn how data quality, collaboration, and the right technology can help turn compliance into long-term opportunity.